Is BBB Still Relevant for Home Services and Roofing Contractors?

As a former roofing contractor, my opinion is that BBB has lost some of its relevance and usefulness, especially for the home services industry. However, we found that when homeowners are considering a particular contractor, they are more at ease to hire a company that is BBB accredited, as it signals that the company cares about its reputation.


In other words, although BBB may no longer be a critical piece in the contractor home search process, having a BBB accreditation can give homeowners a certain sense of peace of mind. Homeowners will know that the company takes their reputation seriously and should anything major go wrong, they will have a recourse.

That being said, most homeowners don’t really scout for home service professionals. Instead, they go to sites like to read other homeowners’ reviews to assess the reputation of a particular contractor, especially now that is free.

There are also new and emerging home services platforms where people go for roofing and remodeling pros. For instance, is actively working on developing a promising new platform for assessing transparency and trustworthiness of roofing contractors, while is a good resource for general contractors.

There are also new homeowner education and roofing contractor search services such as for roof repair and replacement services where many homeowners go before hiring a roofer.

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Why Lead Generation Services Suck and What to Do About it

Right of the bat, here at, our view is that contractor referral and lead generation services should only be used sparingly, as a temporary crutch, while you are building your own, strong lead generation website. Here is why:

When you are buying roofing leads from lead generation services such as HomeAdvisor, Porch, Angie’s List, and other contractor referral services, you are really building their business, not yours.

Sure, it’s OK to use remodeling lead referral services every now and then, perhaps during slow periods. But, you should probably not view lead generation services as your one and only long-term growth strategy, unless of course, you like competing on price with three other pros pursuing the same lead. 😉

Savvy contractors know that ultimately it’s best to build your own lead generation funnel aka a well-optimized and highly visible website designed to convert visitors to clients.

Here is Why HomeAdvisor, Porch, and similar leads are a bad long-term vision for your contracting business:

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